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NATIONAL WESTERN STOCK SHOW MARKS MLK DAY

JAN 19, 2026 • 9NEWS

The African-American Heritage Rodeo returns to National Western Stock Show this Martin Luther King Jr. Day, celebrating the history of Black cowboys.


9NEWS (KUSA) in Denver, Colorado, speaks with Black Rodeo USA CEO Lanette Campbell and National Western Stock Show CEO Wes Allison on how the new partnership came together to continue the longstanding tradition of the Martin Luther King Jr Day rodeo.

ARTICLES + BLOGS

Borderlore

Boots on the Ground: A Pictorial of the Arizona Black Rodeo | Aug 21 2025

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LATEST TV NEWS SEGMENTS

BLACK COWBOYS AND COWGIRLS ARE TAKING CENTER STAGE IN TULSA

FEB 8, 2026 • KREM 2 NEWS

OKLAHOMA INVITATIONAL BLACK RODEO CELEBRATES CULTURE AND COMMUNITY IN TULSA

FEB 8, 2026 • CBS19

NATIONAL WESTERN STOCK SHOW ENDS LONGTIME PARTNERSHIP WITH BILL PICKET RODEO

DEC 30, 2025 • DENVER7

PREVIEWING THE MLK JR. AFRICAN-AMERICAN HERITAGE RODEO

JAN 19, 2026 • 9NEWS

NWSS CELEBRATES MLK DAY WITH AFRICAN-AMERICAN HERITAGE RODEO

JAN 16, 2026 • 9NEWS

NATIONAL WESTERN STOCK SHOW ENDS LONGTIME PARTNERSHIP WITH BILL PICKET RODEO

DEC 30, 2025 • DENVER7

PAST TV NEWS SEGMENTS

BLACK RODEO USA

OCT 16, 2025 • FOX5 LAS VEGAS

ARIZONA BLACK RODEO AT WESTWORLD

AUG 28, 2025 • 12 NEWS

JR MISS BLACK RODEO USA

AUG 21, 2025 • GRACE BRISTER | WCBI

BLACK RODEO USA IN JACKSONVILLE

JUN 7, 2025 • NEWS4JAX THE LOCAL STATION

JR MISS BLACK RODEO USA

AUG 18, 2025 • WCBI SUNRISE

BLACK RODEO RETURNS TO JACKSONVILLE

JUN 6, 2025 • NEWS4JAX THE LOCAL STATION

HOW BLACK COWBOYS HELPED SHAPE THE WEST

FEB 28, 2025 • ABC15 ARIZONA

COWBOYS AD COWGIRLS ON THE RICH HISTORY AND CULTURE OF THE BLACK RODEO

FEB 13, 2025 • FOX23 NEWS TULSA

OKLAHOMA INVITATIONAL BLACK RODEO TULSA

FEB 6, 2025 • NEWS 9 YOUTUBE

GMA'S BLACK HISTORY MONTH: BOLEY RODEO

FEB 1, 2025 • GOOD MORNING AMERICA

ARIZONA BLACK RODEO 2024

NOV 15, 2024 • THE AMERICAN DREAM NETWORK

ARIZONA BLACK RODEO RIDES INTO SCOTTSDALE

AUG 30, 2024 • ARIZONA'S FAMILY (3TV/CBS5

ARIZONA BLACK RODEO

FEB 11, 2024 • YURVIEW

6TH ANNUAL MIDWEST INVITATIONAL BLACK RODEO

FEB 2, 2024 • WHNT NEWS 19

MIDWEST INVITATIONAL BLACK RODEO COMING TO HUNTSVILLE

JAN 2, 2024 • WAAY 31 NEWS

ARIZONA BLACK RODEO IN SCOTTSDALE FOR 12TH YEAR

SEP 1, 2023 • 12 NEWS

LAUGH ALL THE WAY TO THE RODEO

AUG 23, 2023 • CW7 ARIZONA

BLACK RODEO HONORS BLACK COWBOYS FROM THE OLD WEST

JUN 19, 2023 • NBC NEWS

BLACK RODEO USA | LAS VEGAS BLACK RODEO

OCT 23, 2022 • KTNV CHANNEL 13 LAS VEGAS

ARIZONA RODEO SEEKS TO EDUCATE CHILDREN ABOUT THE HISTORY OF BLACK COWBOYS AND COWGIRLS

JUL 4, 2021 • ARIZONA'S FAMILY (3TV / CBS 5)

Annual Arizona Black Rodeo celebrates cowboys and cowgirls of color

FEB 28, 2017 • CRONKITE NEWS

Cowboys shed light on diversity at the rodeo

MAR 5, 2016 • ABC15 ARIZONA

PODCASTS + VLOGS

BLACK RODEO USA IS BACK IN LAS VEGAS!

OCT 27, 2025 • CALL ME JAZZIE

BACKSTAGE ACCESS AT  THE ARIZONA BLACK RODEO - PLOTTING PROGRESS PODCAST EP #56

SEP 3, 2025 • THE GROWTH SPOT | L.E.G.A.C.Y.

ARIZONA BLACK RODEO

AUG 25, 2025 • SCOTTSDALE VIBES

WE WENT TO OUR FIRST BLACK RODEO!

OCT 27, 2025 • TREASURE WILSON

BLACK RODEO USA IS BACK IN LAS VEGAS!

OCT 27, 2025 • CALL ME JAZZIE

ARIZONA BLACK RODEO

AUG 25, 2025 • SCOTTSDALE VIBES

THE BLACK RODEO BOOM | VIA PODCAST

AUG 12, 2025 • AAA MOUNTAIN WEST GROUP

TENNESSEE INVITATIONAL BLACK RODEO

JUN 29, 2025 • THE SIMPLE LIFE OF MILLY B

BOLEY RODEO

MAY 19, 2025 • OKLAHOMA TODAY PODCAST

BLACK IS BEAUTIFUL ESPECIALLY AT THE RODEO

NOV 15, 2024 • SUMMA OUR VEGAS

I WENt to AN ALL-BLACK RODEO WITH 45 FRIENDS!

SEP 15, 2024 • KAMIAH ADAMS-BEAL

STANDIN’ ON BUSINESS AT THE BLACK RODEO WITH MICHAEL HOTCHKINS

JUN 11, 2024 • EGO DIGITAL AGENCY

SHORTS

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