WHO WE ARE
Black Rodeo USA is made of rodeo industry and event professionals, as well as community leaders, who are passionate about providing audiences with a one-of-a-kind cultural experience.
THE BRUSA STORY
KEEPING BLACK RODEO ALIVE
Black Rodeo USA began with a desire to expand the Black Rodeo USA Experience beyond Arizona, where its flagship rodeo began in 2011.
Now in its fifth year of touring, Black Rodeo USA is on a mission to be a gathering place where family values are honored and individuals of all ages are entertained, educated and enriched.
When Lanette Campbell joined the Bill Pickett Invitational Rodeo Association as an Arizona coordinator to present a Black Rodeo in her hometown during 2008, little did she know that she would make Black Rodeo her mission. After learning Bill Pickett Rodeo wouldn't return to the Grand Canyon State, she set out on a journey to give newfound rodeo fans an event to look forward to each year.
By 2011, she founded Arizona Black Rodeo Association and was able to include the rodeo as an official event of the Centennial Legacy Project in 2012. Since then Arizona Invitational Black Rodeo – which now reaches as many as 10,000 fans each year – has been named 10Best Rodeo by USA Today for three consecutive years: 2024; 2025; and 2026.
OUR HISTORY
- THE INSPIRATION2003-2007
Bill Pickett Rodeo Association, which began in 1984 by the late Lu Vason as the nation's only touring Black rodeo – included Arizona as one of its rodeo cities.
- THE SPARK2008
Lanette Campbell joined Bill Pickett Rodeo Association as a local coordinator. Hosted by the Arizona Informant Newspaper, the state's African-American weekly publication, the rodeo – held March 10 – reached additional audiences.
- THE MVPMarch 10, 2009
Lanette Campbell is named Bill Pickett Rodeo Association Coordinator of the Year.
- THE IDEA2010-2011
When Bill Pickett Rodeo decided not to return to Arizona with its annual Black rodeo, Lanette Campbell went to work to secure support to continue the tradition in the Grand Canyon State.
- THE REALITYMarch 12, 2011
The inaugural Arizona Black Rodeo debuts at Rawhide Wild West at Wild Horse Pass under the leadership of Lanette Campbell.
- THE CENTENNIALMarch 3, 2012
Arizona Black Rodeo is sanctioned as an official event of the Arizona Centennial Legacy Project – an ongoing celebration marking the state's date of statehood (Feb 14) – with two rodeos at Rawhide Wild West Town at Wild Horse Pass in Chandler.
- THE TRADITION2013-2019
Arizona Black Rodeo continues embracing growing audiences each year, gaining popularity as a community cultural event either during March and February.
- THE MOVEDecember 2019
Arizona Black Rodeo announces its move from Rawhide in Chandler, leaving the outdoor facility to take the rodeo indoors during the summer at WestWorld of Scottsdale.
- A NEW VENUE2020
A new year and Arizona Black Rodeo remains set for its new location at WestWorld of Scottsdale with two shows for rodeo fans May 9, 2020, during a weekend to celebrate mothers.
- A CHALLENGEMarch 2020
While the world is in the throes of the COVID-19 pandemic, Arizona Black Rodeo postpones to the fall for a Labor Day Weekend attraction September 5, 2020, and to wait out the pandemic.
- THE DECISIONAugust 2020
Arizona Black Rodeo is canceled due to the pandemic and set to return in 2021. Lanette Campbell launches Black Rodeo USA with plans to travel to Tennessee, Oklahoma and Florida and Nevada.
- THE RETURNMay 15, 2021
Arizona Black Rodeo officially makes its debut at WestWorld of Scottsdale, with Arizona Informant Newspaper serving as the host during the publication's 50th anniversary year.
- THE ROADMay 2022
Black Rodeo USA heads out on the road as a touring Black rodeo. It kicks off in Lebanon, TN (May 29), Shawnee, OK (June 4), Jacksonville, FL (June 11), Scottsdale, AZ (September 2-3), and Las Vegas, NV (October 15).
- THE RIDEJanuary 19, 2026
Black Rodeo USA embarks on its fifth year on the road, kicking off the milestone at the 120th year of the National Western Stock Show for co-production of the 20th Annual MLK Jr African-American Heritage Rodeo.
- THE LEGACYSeptember 4-6, 2026
Arizona Black Rodeo celebrates a milestone – the 15th anniversary of the invitational rodeo.
The talented executives and staff of Black Rodeo USA are passionate about Black Rodeo
VISION + MISSION
SPREADING THE SPIRIT OF BLACK RODEO WORLDWIDE!
Black Rodeo USA celbrates and preserves a rich Black/African-American history and culture while empowering athletes and creating lasting memories for audiences of all ages.
OUR PILLARS
The talented executives and staff of Black Rodeo USA are passionate about Black Rodeo
- YOUTH
- COMMUNITY
- AGRICULTURE
- EDUCATION
- HEALTH
- ENTERTAINMENT
OUR EXECUTIVE TEAM
The talented executives and staff of Black Rodeo USA are passionate about Black Rodeo
The talented executives and staff of Black Rodeo USA are passionate about Black Rodeo
OUR STAFF
General Manager: Jesse Guillory
Assistant GM/Arena Director: Danell Tipton
Assistant Arena Director: Kenneth LeBlanc
Rodeo Secretary: Shelia Washington
Rodeo Announcer: Davion Hemphill, Marcous Friday
Rodeo DJ: Roy "Music Man" Henderson
Judges: Steven Robinson; Rodney Brooks Jr; Bobby Foster
Timers: Katina Goff, Katrina Goff
Bullfighters: Travis Beasley, Rodney Brooks III, Johnny Yates Jr, Ray McCullough
Bucking Chute Boss: Danell Tipton
Pickup Men: Tory Johnson, Cameron Senegal, Anthony Elliott
Gate Lead: Ray Brown, Arnold Laskey
Assistant to the GM/Scholarship Chair: Charise Parker
Kidz Rodeo Coordinator: Darnell Hill
Livestock Coordinators: Arnold Laskey, Ray Brown
Barn Manager: LaMar Hankins
Crew Medic: Courtney Jenkins
Volunteer Coordinator/Hospitality: Shari Fauntleroy
Marketing/Advertising Directors: Goren Dillard, Kenneth Johnson
Marketing Specialist: Tommy Jenning
Creative Director/Box Office Lead: Leah Marché
Photographer: Vasco Dixon
Videographer: Kian Taylor
Social Media Director: Chanette Campbell
Media Relations Director: Shaheed Muhammad
Media Coordinator: Tre Campbell
Media Spokesperson: Jesse Guillory
Box Office Representatives: Carol Russell, Sandra Hester
